Over the last several weeks I’ve had the opportunity to study, learn and grow with the knowledge of how sustainable living can rebuild our culture. I’ve spent my days in this course applying it to our systems, and mostly proving its power within what one would call the ‘social’ category. Beyond this, I’ve decided that the best way to make something social and allow it to catch on is to integrate it at a very young age, and let it become part of life. My contribution to the sustainable world is an education system that thrives off of technology that teaches and entertains. “The Green Avengers” is an interactive classroom that donates food for every correct answer or point won by a child in an online learning game. But now that I’ve seen where connections can be made and allow us to grow, where will I take my knowledge and become part of our future?
I’ve recently discovered the business side of the sustainable world, and I want to be a part of it. I do see several flaws though, this sustainable world is growing the same way the polluted and dying world did, business first; creativity further down the road. That needs to change. I am a creative mind, and while I see the necessity of business and economic management in a new or changing system, I see much more success in one that thrives with creative, sassy, cultural thinking.
I’m a writer, advertiser, idea-maker, and all-around visual person as well. I need to find a place in this world where greener living is made to be ‘sexy’ and part of the American nostalgia and personality. And there’s no reason why it shouldn’t be able to. Right now, sustainability is seen as a personal choice made by a certain kind of person. That’s not right in my eyes, because no persona is the same so everyone in the world should not be expected to respond to the same message. Take cars for example, we have the Prius. This is a clean, simple, dull, safe, dorky, future-looking pod. It runs beautifully, keeps our world a little cleaner, and it’s boring as shit. How can people who love the danger and roar of a bouncing, adventurous vehicle be expected to buy off on this image? They can’t be, and this is where the message sent by sustainable living must change. It can’t just be for tree-hugging protestors. Sustainability needs to come to a place where every persona can buy-off on it and think about it in every aspect of their life. Because sustainability needs to be seen as something that the world cannot possibly function without. I’m going to say it right here and now. Three of my all time favorite cars are the1999 Humvee 2-door pick-up, the 1970 Dodge Challenger, and the 1967 Shelby Mustang GT 500(Cobra optional). Why? No it is not because I have a desire to eliminate the planet. It’s because they embody the culture of sweet style, sexiness, design, and thrill that drive the passions of American entertainment. Do I wish to whomever that those beautiful, gleaming chariots of boldness emitted oxygen rather than toxins and other junky crap, of course. My goal is to take this image of excitement and lively-hood to a place where it cannot be imagined without a build that replenishes everything we know and use in this world. We’re not there yet, but this is the problem we face. Save the world, and save the intangible world of godliness-through-personality that we love. It’s not out of reach, it’s just not loved by the small group of people driving the technology that is beginning to save our world.
Appeal to this audience, and the lagging part of the world will follow, our capitalist economy could replenish itself in new innovative ways, and a huge part of our culture doesn’t need to be sacrificed.
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