Aveda is showing leadership in sustainable development. The company is maximizing the efficiency of their office by purchasing wind power, illuminating work areas with sunlight, and repairing broken palettes for continued use with Forestry Stewardship Council-certified lumber.
"At Aveda, we can change the world by changing the way the world does business," says Aveda President Dominique Conseil." As stewards of the Earth, Aveda’s indigenous partners help ensure that our ingredients and products are both high quality and high integrity."
The manufacturer of earthy products hosted a gathering of "green" manufacturers which Aveda attended. Aveda hosted a conference for the Sustainable Packaging Committee of the Institute of Packaging Professionals.
Since 1991 Aveda has implemented energy-efficient lighting, machines and infrastructure; reconfigured the wastewater-disposal system to use gravity instead of electrical pumps and installed native plantings to further filter industrial wastewater before int enters the watershed.
An EcoPartners group met at Aveda where Aveda pointed out: Electrical power used at the Blaine campus and the Aveda Institute in MPLS is 100% offset by renewable wind energy purchases. Aveda reuses corugated cardboard, reducing the amount by 29% since 2000. In 2008 they recycled 62% of all solid manufacturing waste and it is working to further reduce even its recycled waste through reuse.
Aveda uses old bottle caps in the production of the Vintage Clove shampoo packaging. Anyone can drop off bottle caps at any Aveda. Aveda also retrofitted their manufacturing headquarters building at a cost that outstrips the value of the property. The company created an indoor water tower to ensure a constant supply of reusable chilling water and implemented a gravity wastewater system. (1)
1. Star Tribune - Tues. OCT 14th. Business D5 The beauty of green: Spreading the gospel by Maria Elena Baca - 612.673.4409
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